June 2014 - What's up at A Full Moon?

I didn't mean to post consecutively about the contest on A Full Moon. I didn't even realise that it's been a whole month since the previous contest. Time sure flies when you're having fun! :) 

I promise to post more of other things soon, but for now, here's info on the June contest. It started on June 5th - World Environment Day and is a short li'l quiz about the world we live in, especially the natural wonders we have right here in India. If you'd like to participate in our contest, check out the post on our Facebook page. Remember, the contest ends on June 11th (IST). 

Our products are sourced from local communities who handcraft gorgeous works of art & craft using natural materials and processes. It was only right that our contest for this month highlighted the beautiful world we live in (and generally take for granted).

At A Full Moon, we source our products directly from the artisans and from non-profits (NGOs) who work with local communities. Creating the gorgeous handcrafted products allow the artisans to earn a steady livelihood giving their families and themselves a better quality of life. 

Black & Gold

We've recently added stoles in black with gold block prints to A Full Moon's collection. Perfect for an evening out or to add a dash of glamour to that elegant outfit you have on.

Photo credit: A Full Moon

These stoles are sourced from a non-profit in Southern India that works with underprivileged communities to empower them to access quality education, healthcare and better livelihood opportunities. 

The non-profit has enabled women's groups to train in traditional block printing techniques. The women belong to low income families and their skills at block printing give them a steady source of livelihood. It allows them to provide a better life for themselves and their families. You can check out our block printed collection here.

At A Full Moon, you will also find other personal and home accessories, in black and its combinations. 

Wall Art: Madhubani paintings in shades of black

Cushion cover embroidered by women from a nomadic community in India

Embroidered pouches by women's groups in India

Thick cotton scarves handwoven by women from the North-East of India

Journals made of handmade paper sourced from a non-profit that uses
'waste to wealth' technology to create recycled paper

Goodies in block prints

In the suburbs of a large metropolitan city in Southern India, there are a few women's groups who have learnt the skill of block printing. The women who come from economically backward families are using their skills in block printing to create beautiful accessories like stoles, scarves, children's apparel etc. These products are now a steady source of livelihood for them. 

A few of their creations are displayed below - also availabe at A Full Moon.

Orange stole with gold leaf motif block printed

Blue stole with pink leaf motif block printed

Triangle block print motif on a beige stole

The women's groups also block print covers on journals and diaries (as seen below). Gorgeous raw silk covers in eye popping or elegant, timeless colours are printed with designs that are inherently Indian, though not necessarily traditional. 

Journal with autorickshaw motif on turquoise blue

Diamond pattern block print journal

Ganesha motif block print 

The groups were initiated by a non-profit based in the city and the women artisans continue to be encouraged and supported with design inputs and marketing efforts by them. Besides, income-generation opportunities, the non-profit works with the communities on maternal and adolescent healthcare and education.  

For more information about or to purchase these beautiful products, please visit A Full Moon. Alternatively, you can leave a message here or email us at pc.afullmoon@gmail.com. 

Writer's Corner

In continuation to the previous post on recycling and reusing, here's a collection of products from A Full Moon that have been created keeping this in mind.

Journals and notebooks are hand created using the 'waste to wealth' technology by underprivileged women in Madhya Pradesh. These products offer the women a steady source of livelihood while reducing the pressure on the environment which makes it a sustainable option all around.

The Butterfly series can be used as journals or scrap books or albums to store your precious memories. The butterfly designs on them are created from scrap cloth.

Butterfly series - Red.

Butterfly series - White

The Dilli series has the capital city's iconic monuments on the cover in sepia as well as in black & white. These can also be used as journals or as albums.

Dilli series - Red Fort

Dilli series - Qutab Minar

Other varieties include journals with coloured bindings in different designs as well as notebooks with patterns on the cover and a unique binding.

Journal with Orange Binding

Notebook with Yellow Diamond Print

In Karnataka, another group of economically marginalised women have been using recycled paper to create notebooks and jotters with unique block prints. The printing is done by hand using traditional wooden blocks on raw silk covers. Both traditional prints as well as modern ones are part of the collection. 

Auto-rickshaw block print on turquoise raw silk cover

Ganesha block prints on red/ maroon raw silk covers

The recycled products seen here are sourced from non-profits or NGOs who work with these women's groups to train them in skills that offer them a steady livelihood. Some of the NGOs also help create awareness amongst the women on access to quality education, healthcare and other services enabling them and their families to lead lives with confidence and dignity.

Recycle, Reuse: How hard can it be?

India produces 14.6 million tonnes of waste paper every year, out of which only 27% is recovered. In more developed nations recovery is anywhere between 45% to 73%. 

Knowingly or otherwise, Indians have been recycling newspapers, magazines, notebooks for years now. It usually gets sold to the neighbourhood scrap dealer from where it proceeds further to be recycled into paper packets, wrappers for street snacks etc. But it mostly ends there. 

Paper wrappers for street food in India
(image courtesy: www.forkspoonnknife.com)

Conscious attempts to recycle and reuse paper though is limited unless there an immediate economic benefit is perceived. "If I am not paying (money) for it, who the hell cares?" is more or less the attitude. How many times have we, in our own offices, seen paper wastage around printer spaces, colleagues indifferently discarding paper printed on one side or unthinkingly printing multiple copies of a document unnecessarily? 

Companies might repeatedly request and encourage employees to reduce wastage and think before printing a document but it barely makes a dent. It makes you wonder how employees who work mainly on devices (laptops, tablets, phones) can manage to generate so much paper waste.

The immediate benefits of recycling paper, money-wise, might not be too obvious. But the extent of its long term benefits are unquestionable. 

Paper is produced mainly using wood pulp, water (lots & lots of it), chemicals and energy (electricity, fossil fuels). Producing recycled paper uses far lesser amounts of resources and reduces emissions (water and air pollution) drastically. 

But there's immense reason to hope. :)

In India, usage of recycled paper cellulose has risen from 7%in 1970 to 47% in 2011. This has reduced dependence on wood from 84% to 31% in the same years. 

Recycled paper can be made out of waste paper, cloth, cardboard too. And it's not only paper that is recycled. Even PET bottles, drink cans, tetrapaks are recycled into various products. 

Enough of the heavy stuff! Here are some easy and some fun things you can do to recycle and reduce waste.

Doodling in class or during meetings

1. Use paper printed on one-side for less important work. Send it to the shredder only if really required. 

2. Turn off the taps while washing, brushing, shaving etc. Even if it's a few minutes, leaving the water running, day after day, wastes over 25 gallons of water a month. Now multiply this by the number of people in your home. 

3. Turn off appliances and electronic items when not in use i.e. switch off at the electrical socket itself or shut them down completely. As long as it is on, there is always electricity being consumed to keep the machine running in 'sleep' mode

4. Use reusable plastic bags, or better still, cloth bags while grocery shopping. Funky ones are available everywhere now. 

5. Walk or cycle short distances - to the shops, to the park, to your friend's house. For larger distances, use public transport as far as possible or carpool. The more individually owned vehicles are plying the roads, the greater is the increase in fuel consumption and air pollution. 

5. Don't throw your old clothes or toys away. If you aren't handing it over to someone else, you can give them away to be recycled. There are a number of NGOs who recycle them in various ways. It's certainly an excuse to get yourself a whole new set. :)

6. Gift your friends 'green' products for special occassions - a pottedd plant, recycled paper stationery, upcycled jewellery, naturally made cosmetics, clothes & other products made of organic or natural fibres. 

Potted plant

Recycled paper notebook

Recycled paper beads

6. Support an environmental cause - in your neighbourhood, your country or anywhere in the world.

There are many, many options, if you're but willing to look for them. After all, there is only one earth and we live in it. 

(info reference: www.thehindu.com; www.dosomething.org & images courtesy: www.google.co.in/images)

A Full Moon - Who? What? Where?

A Full Moon is a retail space offering home and personal accessories drawn from traditional Indian arts. Exquisite paintings, colorful bags, elegant scarves and more… hand crafted by traditional artisans or by community based organisations. It includes an assortment of products that are sustainable i.e. eco-friendly and created from locally available material, providing local communities a regular source of livelihood.

At the moment our products are available online only via Facebook. We are in the process of putting up a full-fledged website to make your purchases easier. 

There are many places where you will find traditional arts and crafts to take home. Some types of crafts being more popular than the others either due to the artisans adapting to more modern tastes of the general public, easy access to markets or low maintenance etc. The larger tourist hubs in the country are filled with markets and stalls where you can pick up Indian gifts and souvenirs easily - Dilli Haat or Janpath in New Delhi; Dakshinachitra in Chennai; bazaars of Jaipur and many more. 

(image courtesy: usatoday.com)

In many regions of India, non-profits/ non-governmental organisations (NGOs) have been working with communities on issues of healthcare, education and livelihood options. Some of them work in the midst of local artisan communities who with their traditional knowledge and skills create objects for everyday use (e.g. bamboo craft, pottery) or for decorative purposes (Madhubani paintings, wall art). It helps keep traditional art forms alive as well as gives the communities a steady source of livelihood. 

(image courtesy: http://frommoontomoon.blogspot.in/)

A Full Moon sources its products from non-profits who work with community groups encouraging them in their traditional livelihood while also helping them get access to quality healthcare, education. Both rural and urban community groups are sources for these products. We also source our products directly from a few artisans. 

Currently, we are sourcing products from women's groups in Karnataka, Madhya Pradesh, Bihar and artisan communities in Bihar, West Bengal and Andhra Pradesh.